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Football design stories

Badges, football kits and visual identity stories from clubs, national teams and competitions around the world.
CREST REDESIGN
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July 2, 2026
Sporting CP Unveil New 1945-Inspired Crest
CREST REDESIGN
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July 2, 2026
Chelsea Quietly Updates Its Club Crest
KIT RELEASE
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June 25, 2026
Sunderland launch Elvis Presley-inspired 2026-27 away kit
KIT RELEASE
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June 22, 2026
Hibernian launch first Reebok home kit for 2026-27
KIT RELEASE
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June 22, 2026
Tottenham release bold Obsidian Nike away kit for 2026-27
KIT RELEASE
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June 22, 2026
Nike turns France, England and Australia into MLB-style baseball jerseys
LOGO REDESIGN
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June 15, 2026
Wisła Kraków new logo connects 120th anniversary with historic badge return
LOGO REDESIGN
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June 15, 2026
Levski Sofia new logo introduced after historic Bulgarian title
KIT NEWS
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June 12, 2026
FIFA forces Haiti to remove Battle of Vertières imagery from 2026 World Cup kits
KIT RELEASE
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June 12, 2026
Adidas turns Brazil colors into club shirts for Flamengo, Internacional and Cruzeiro
KIT RELEASE
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June 11, 2026
Hull City bring back HCAFC logo as Oxen makes Premier League debut
Logo Update
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June 5, 2026
Venezia FC updates logo color for 2026-27 Serie A return
KIT RELEASE
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June 4, 2026
Wolves replace regular badge with city coat of arms for 150th anniversary 2026-27 kit
KIT HISTORY
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June 4, 2026
The adidas Trefoil returns to the World Cup after 36 years
KIT RELEASE
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June 4, 2026
FC Porto turn Port wine heritage into a deep-purple 2026–27 away kit
KIT RELEASE
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June 4, 2026
Leeds bring back the White Rose crest on 2026–27 away kit with adidas Trefoil
KIT RELEASE
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June 4, 2026
Adidas return to Anderlecht with classic purple 2026–27 home kit
KIT RELEASE
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June 3, 2026
Fenerbahçe release 2026–27 home kit with special 120th anniversary crest
ANNIVERSARY CREST
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June 3, 2026
Middlesbrough introduce gold 150th anniversary crest for 2026–27 season
KIT RELEASE
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June 3, 2026
Real Madrid unveil 2026–27 home kit with crown-jewel pattern and new green-pink palette
Kit release
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June 2, 2026
Chelsea place gold lion at centre of new 2026–27 Nike home kit
Kit release
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June 1, 2026
RC Lens unveil 2026–27 home kit as adidas returns after 12 years
Crest redesign
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May 31, 2026
VfL Wolfsburg bring back the Zinnenwappen as historic battlement crest returns after 24 years
Crest redesign
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May 31, 2026
Atalanta unveil new circular crest placing La Dea back at the centre
Crest redesign
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May 31, 2026
Peterborough United reveal new The Posh crest featuring winged lion and city keys
Crest Stories
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November 21, 2025
Diabolical football badges: 5 teams with the devil in their logos