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Football design stories

Badges, football kits and visual identity stories from clubs, national teams and competitions around the world.

VfL Wolfsburg bring back the Zinnenwappen as historic battlement crest returns after 24 years

Atalanta unveil new circular crest placing La Dea back at the centre

Peterborough United reveal new The Posh crest featuring winged lion and city keys

November 21, 2025

Diabolical football badges: 5 teams with the devil in their logos