The new Sporting CP logo was revealed on July 1, 2026, the day the Lisbon club celebrated its 120th anniversary. It replaces the previous crest introduced in 2001 and becomes part of a wider new identity for the 2026/27 season.
The change is not a move away from Sporting’s heritage. It is a clear return to it. The new badge brings back the feel of the club’s historic shield, especially the version used from 1945 to 2001, while adapting the details for modern digital, kit and brand use.
What changed in the Sporting CP logo?
The most visible change is the return of a more traditional shield shape. Sporting’s 2001 crest had a cleaner, more modern frame, with the club name written across the badge and a gold lion in the center. The new crest removes that layout and restores a more classic Sporting structure.
The lion is now white again, moving away from the yellow lion used since 2001. The SCP monogram sits above the shield, forming a crown-like top section, one of the most recognizable details of Sporting’s older emblems.
The green and white stripes remain central to the design, keeping the badge immediately tied to the club’s football shirts and wider identity. The result is more compact, more historic and closer to the emblem many Sporting supporters associate with the club’s classic visual era.
A wider Sporting identity update
The new crest is part of a wider identity system, not just a badge replacement. Sporting also introduced a new institutional typeface called Sporting Sans, based on the character of the SCP letters, and a visual pattern inspired by Porta 10-A, an important entrance in the club’s history.
The club’s identity now brings together five key elements: the shield, the SCP crown, the lion, the green and white stripes, and Porta 10-A. Together, they create a more unified visual language around Sporting’s heritage.
This is only the sixth main emblem in Sporting CP history, following the club’s previous crests from 1907, 1913, 1930, 1945 and 2001. That makes the change more than a small graphic update. It is a major badge moment for one of Portugal’s biggest clubs.
Sporting’s new logo follows a wider trend in football identity: clubs moving back toward historic badge shapes, simplified details and stronger heritage references. In Sporting’s case, the change feels especially direct. The new crest looks forward by going back to one of the club’s most loved visual roots.
