Juventus’ current badge is a stark “J” monogram built from two black vertical strokes and a white curve, a minimalist symbol introduced in 2017 to condense the black-and-white stripes and shield of the Scudetto into a flexible, global brand mark.
Designed with Interbrand, it was meant to push Juve beyond traditional heraldic crests and position the club as a premium lifestyle brand as much as a football team.
The shift from the historic oval badge with its stripes, Turin bull and stars, however, triggered an immediate backlash, with many supporters and commentators criticising the logo as too generic and disconnected from the club’s heritage—a controversy that still colours fan opinion years later.
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About Juventus — Juventus is a professional football club from Italy competing in Serie A. This page provides the primary crest and social media icon (SVG & PNG) with transparent backgrounds for editorial/reference use. For official brand rules, consult the club’s official site. Juventus crest and related marks are trademarks of their respective owners; high‑quality logo files are provided above on this page.
