Ajax’s classic badge is a fine-line circular emblem showing the bearded Greek hero Ajax in black-and-white profile, wearing an ornate helmet, with the name “AJAX” spaced around the upper rim and a small diagonal red-and-white shield tucked on the right. Introduced in 1928, this crest replaced earlier player-based logos and explicitly foregrounded the club’s mythological namesake, chosen to embody bravery, honour and the warrior spirit.

The little shield simply displays Ajax’s red-and-white club colours, themselves long associated with Amsterdam.  This richly detailed portrait badge, worn through the club’s mid-20th-century glory years, was later simplified into the 11-line version in 1990, before the original design was restored as the primary crest for the 2025–26 season after strong supporter demand.

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About Ajax — Ajax is a professional football club from Netherlands competing in Eredivisie. This page provides the primary crest and social media icon (SVG & PNG) with transparent backgrounds for editorial/reference use. For official brand rules, consult the club’s official site. Ajax crest and related marks are trademarks of their respective owners; high‑quality logo files are provided above on this page.