Chivas Guadalajara’s badge shows a circular blue crest with red-and-white vertical stripes, the words “Club Deportivo Guadalajara” and the coat of arms of Guadalajara at the centre. The knight’s helmet, shield, lions and tree come from the city’s heraldic identity.

The red, white and blue colours are central to Chivas’ visual tradition. The red-and-white stripes define the club’s famous “Rojiblancos” identity, while the striped shirt also explains the nickname “Chivas Rayadas.”

The city coat of arms connects the club directly to Guadalajara, Jalisco. The lions and helmet give the badge a historic, civic feel, while the football-club ring and striped background make it instantly recognizable as Chivas.

The club was founded in 1906 and adopted a crest closer to the modern version in the 1920s. Over time, stars were added around the badge to represent league titles, but the core identity remains the same: Guadalajara’s city symbols, red-and-white stripes and the proud Chivas tradition.

About Guadalajara — Guadalajara is a professional football club from Mexico competing in Liga MX. This page provides the primary crest and social media icon (SVG & PNG) with transparent backgrounds for editorial/reference use. For official brand rules, consult the club’s official site. Guadalajara crest and related marks are trademarks of their respective owners; high‑quality logo files are provided above on this page.