AFC Bournemouth’s badge is a shield of red and black stripes with a white silhouette of a footballer heading a black-and-white ball, the club name “AFC BOURNEMOUTH” arched in gold above. The stripes echo the Cherries’ red-and-black shirts of the modern era, while the gold detailing reflects the club’s recent rise and success.
The heading figure is based on Dickie Dowsett, a prolific 1950s–60s striker who later became commercial manager and helped drive the rebrand when the club adopted the AFC Bournemouth name in the early 1970s.
First introduced in that period and refined into the current “evolved crest” in 2013, the Dowsett silhouette has outlasted experimental designs – including an early-1980s cherries logo – to become one of English football’s most distinctive, player-based emblems.
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About AFC Bournemouth — AFC Bournemouth is a professional football club from England competing in the Premier League. This page provides the primary crest and social media icon (SVG & PNG) with transparent backgrounds for editorial/reference use. For official brand rules, consult the club’s official site. AFC Bournemouth crest and related marks are trademarks of their respective owners; high‑quality logo files are provided above on this page.
