Adidas return to Anderlecht with classic purple 2026–27 home kit
RSC Anderlecht have unveiled their 2026–27 home kit, marking the return of adidas as the club’s official kit supplier after seven seasons with Joma.
The new agreement begins in 2026–27 and will run for at least five seasons, reuniting Anderlecht with a brand closely linked to the club’s historic purple-and-white identity.
A classic purple shirt for the return of adidas
The first shirt of Anderlecht’s renewed adidas era uses a traditional purple base with subtle tonal vertical striping across the front. A white fold-over collar and white adidas shoulder stripes provide the main contrast, while the adidas logo, club crest and Sunweb front sponsor are also presented in white.
On the reverse, Napoleon Score appears across the upper back, with the club motto “Noblesse Oblige” positioned below the collar. The motto is described by Anderlecht as a reference to the responsibility of wearing the colours of the Mauves et Blancs.
Sunweb continues as Anderlecht’s main shirt sponsor, having become the club’s front-of-shirt partner from January 2025 under a three-season agreement announced in 2024.
The three stripes return to Anderlecht
Adidas first became associated with Anderlecht in the 1970s and remained part of the club’s identity for more than four decades. During that period, Anderlecht added their second and third stars and won five European trophies, achievements the club highlighted when announcing the renewed partnership.
The return brings an end to Anderlecht’s seven-season period with Joma, which began in 2019. During that partnership, the club released several notable shirts, including the half-and-half design, the BXL shirt created with Damso and the 2025–26 Mosaert collection.
Released through a Brussels-focused launch film
Anderlecht presented the new home kit through a launch film directed by Adil El Arbi and Bilall Fallah. The campaign follows a young Brussels talent named Rayan and positions the adidas return within the club’s connection to the city and its next generation of players.
The RSC Anderlecht 2026–27 home shirt is available now through the club’s official online shop and the renovated fanshop at Lotto Park.
