Puebla FC’s badge shows a white shield with a dark-blue diagonal sash, the club name “Puebla” across the centre and a football worked into the flowing top section. The design is a modern version of the club’s classic “La Franja” identity.

The diagonal sash is the key symbol of Puebla’s identity. It comes from the team’s traditional white shirt crossed by a blue stripe, which gave the club its famous nickname, “La Franja.”

Puebla was founded in 1944 as Puebla Fútbol Club and is based in the city of Puebla, Mexico. The club’s early crest used the city’s coat of arms before later designs moved toward the shield-and-sash identity associated with the team.

The badge has changed several times, including a temporary round design in 2016, but Puebla returned in 2018 to a modernized version of its traditional sash crest. Its core identity remains the same: a white shield, blue diagonal stripe and the visual language of “La Franja.”

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About Puebla — Puebla is a professional football club from Mexico competing in Liga MX. This page provides the primary crest and social media icon (SVG & PNG) with transparent backgrounds for editorial/reference use. For official brand rules, consult the club’s official site. Puebla crest and related marks are trademarks of their respective owners; high‑quality logo files are provided above on this page.