The UEFA Euro 2028 logo features the Henri Delaunay Trophy at the center, with the words “UEFA EURO 28” arranged around it in large curved letters. The lower part of the mark reads “UK & IRELAND,” identifying the tournament’s host region. UEFA officially describes the trophy as the heart of the Euro 2028 brand, with the surrounding colours designed to express festivity, connection and the host nations’ identity.

The silver trophy is the main symbolic element of the logo. It represents the UEFA European Championship itself and makes the mark instantly recognizable as a major national-team tournament. Unlike many club badges built around a shield or monogram, this tournament logo places the competition trophy directly in front of the typography.

The curved “UEFA EURO 28” lettering creates a circular, energetic composition around the cup. The blue, pink, green and light-blue sections give the identity a bright event-focused look, while the trophy adds prestige and continuity with previous European Championship branding.

The “UK & IRELAND” wording marks the tournament as a shared host edition. UEFA Euro 2028 will be staged across the United Kingdom and Ireland, with matches scheduled from 9 June to 9 July 2028.

Historically, the official Euro 2028 brand was launched by UEFA in London on 12 November 2025. The identity was created to present football as a shared language across the host nations, using the Henri Delaunay Trophy, bold curved typography and vibrant colours as the core visual system for the tournament.