Club Guaraní’s badge is a black-and-yellow shield built around broad vertical stripes, the club name “GUARANI” across the top and a central profile symbol inside a circular medallion. The design uses a strong black outline and a bright yellow base, giving the crest a bold, high-contrast identity.

The black-and-yellow colour scheme is the core of Guaraní’s visual tradition. The club was founded on 12 October 1903, and the Asociación Paraguaya de Fútbol describes Guaraní as one of the founding clubs of the old Paraguayan league, today’s APF.

The profile in the center is the key symbolic element of the badge. It connects to the club’s name, which comes from the Guaraní people, an essential part of Paraguayan culture and history. This also explains the club’s traditional nicknames, including “El Aborigen” and “El Legendario.”

The vertical black-and-yellow stripes give the crest a classic football-shirt identity, while the shield shape makes the badge feel traditional and historic. Together, the name, colours and central indigenous profile make Guaraní’s logo a direct expression of the club’s Paraguayan roots and one of the oldest football identities in the country.

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About Guaraní — Guaraní is a professional football club from Paraguay competing in Primera División (Paraguay). This page provides the primary crest and social media icon (SVG & PNG) with transparent backgrounds for editorial/reference use. For official brand rules, consult the club’s official site. Guaraní crest and related marks are trademarks of their respective owners; high‑quality logo files are provided above on this page.