The FIFA World Cup France 1998 logo shows a football rising over a curved blue horizon, with red, blue, black and white panels inside the ball. The “France 98” wordmark appears below, followed by “World Cup” in black.

The design represents a football rising over the Earth’s horizon like the sun. Its blue, white and red palette connects the emblem to the French tricolour, while the simple horizon shape gives the logo a global tournament feel rather than focusing on a single French landmark.

The France 1998 emblem was designed by French agency ASDA and presented on 20 September 1994. It came during a period when World Cup branding was becoming cleaner, more internationally recognizable and more consistent across merchandise and broadcast use.

The logo’s visual system was paired with the tournament’s broader France 98 identity, including the Footix mascot and the Adidas Tricolore ball, both of which also used French national colours as central design references.

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Official emblem for the FIFA World Cup 1998, hosted in France. This page focuses on the edition logo for fans and researchers. A high‑quality PNG with a transparent background is provided for reference.