América de Cali’s badge shows a white shield with a red border, the word “América” across the top and a red devil figure holding a trident beside a football. The design is one of the clearest visual translations of a club nickname in South American football.

The devil symbol appeared in 1940, inspired by the idea that América’s players “played like true devils” on the pitch. Over time, it became the defining image behind the club’s famous nickname, “Los Diablos Rojos.”

The red-and-white colours are central to América’s identity. The club originally wore blue and white, but red became its permanent colour in the early 1930s and eventually shaped the team’s “Escarlatas” and “Diablos Rojos” image.

América de Cali was officially founded in 1927 and is based in Cali, Colombia. The badge has changed several times, including periods when the devil was removed or reduced, but the modern crest keeps the club’s most powerful symbols together: the red shield, the América name, the devil, the trident and the football.

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About América de Cali — América de Cali is a professional football club from Colombia competing in Categoría Primera A. This page provides the primary crest and social media icon (SVG & PNG) with transparent backgrounds for editorial/reference use. For official brand rules, consult the club’s official site. América de Cali crest and related marks are trademarks of their respective owners; high‑quality logo files are provided above on this page.